For hotels
Turn a welcome you already offer into bookings you are currently missing. Independent, verified, and built to be found.
Pure ROI
The dog friendly market is large, growing, and underserved. Membership turns a welcome you already offer into revenue you are currently leaving on the table.
Dog owners book on certainty. A verified welcome converts browsers into bookings that come to you directly, not through a commission-charging platform.
Travelling dog owners spend more, stay longer, travel off-season, and come back. Win them once and they return, with friends.
A clear, published policy means fewer surprises at check-in, fewer one-star reviews, and fewer refunds and disputes to absorb.
Every competitor claims it. A third-party seal cuts through the noise: verified beats self-declared, every single time.
Built for AI and Search
Every member gets a structured review of their dog offer, written by us and published on the register, built for search engines and AI to read and quote, in multiple languages.
When a traveller asks Google or ChatGPT "is this hotel good with dogs?", your verified answer is what they find. Third-party proof, published natively in 10 languages.
Structured for AI agents to read
Natively translated and localised
Strong SEO backlink to your site
Written and verified independently
The difference
Self-declared
Independently verified
How it works
Confirm your hotel meets the six requirements for a genuine welcome.
A short application is all it takes. We write your review and listing.
Go live, display the seal, and reach the dog owners already looking for you.
Becoming a member takes minutes. Meet the Charter, claim your seal, and start winning the bookings your welcome already deserves.
Apply to join →Questions
Complete a short online application with your dog policy and facilities, and we do the rest: assessing it against the Charter, writing your review, and listing you.
Usually just a few days. The application takes minutes, and the rest is on us: we write your review, prepare your listing, and publish it on the register.
No. The Charter is about being clear and genuinely welcoming, not about dictating your rules. You set the policy, and we make sure it is published and upheld.
Yes, as long as the limit is clearly published so dog owners know before they book. Transparency is the standard we hold you to, not an open door for every dog.
We do, independently, from the facts of what you offer. That independence is exactly why it carries weight with travellers, and why it can never be bought.
Yes. You see it before publication and can correct any factual error, though the wording and the assessment stay ours, so it remains genuinely independent.
Absolutely. Members display the seal on their website, their booking pages and at the property itself, for as long as they remain in good standing.
A simple annual membership, with no setup fee or hidden extras. You see the exact figure when you apply, and your listing goes live as soon as you are approved.
Never. We are an independent non-profit, not a booking platform. Guests book with you directly, we take nothing from the stay, and charge no commission at all.
It is an independent third party for dog owners and hotels alike. If a stay goes wrong, the guest brings it to us, and we hear both sides and find a fair outcome.
It takes the heat off you. An unhappy guest comes to us first, not straight to a public one-star review, so we can resolve it quietly and protect your name.
Only by failing the Charter and refusing to put it right. The seal is withdrawn the moment a hotel stops earning it, which is what keeps it meaningful.
Yes, at any time and without penalty. You stay on the register for as long as you uphold the Charter and wish to remain, and can step away whenever you choose.